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As digital advertising continues to develop, so does the risk of ad fraud—a persistent concern that can significantly drain advertising budgets and reduce the effectiveness of campaigns. Ad fraud happens when malicious entities manipulate or falsify data to benefit from advertising income at the expense of the advertiser. Common tactics embrace fake impressions, fraudulent clicks, […]

From checking emails and social media to shopping and entertainment, the common particular person spends a significant amount of time on their smartphone. According to recent statistics, over fifty five% of worldwide internet site visitors comes from mobile devices, and this number continues to grow. In consequence, businesses have acknowledged the significance of reaching their